You are asking, what the hell is dynamic pricing? "Dynamic" pricing gives sports teams, artists and promoters the ability to set pricing before events, but then change it based on market demand. If Lady Gaga says "sell all tickets at 62.50" and the tickets are not selling at that price, the promoter (Live Nation), the venue (Madison Square Garden) and the ticket servicing company (Ticketmaster) can decide to lower the cost of those tickets to 60.00, 50.00, and beyond to sell the show out.

What does this mean for you as a ticket consumer? Well that depends on your personality. If you are a gambler, you can wait on when the show you want to see goes on sale and see if the demand is there. If the demand isn't there, well the ticket price will drop and you will get a deal. If the demand is there, you will get snubbed during the general onsale. 

Ticketmaster and Live Nation want you to believe this is their idea to hedge profits in a shit economy. It isn't. I documented way back in my "Scalp the Scalpers" piece how to get great tickets at a fraction of the cost. It involves waiting for the day of the show, heading to the venue, and striking a deal with the scalpers who need to unload tickets. 

Ticketmaster and Live Nation are currently testing this out on baseball games where you will have a ton more empty seats than a concert. This is a positive step in the right direction, but the main issue hasn't been solved...America doesn't have the discretionary income to toss toward concerts. But that is a whole other issue for the politicians to sort out...not a half-assed music journalist.