Just when you thought that the impossible has happened, the impossible has really happened:  MTV has launched a new "beta-version" website solely for music videos (currently, over 16,000 of them).  Similar to Youtube, the site offers users the ability to embed videos in other pages and (those other useless features of) leaving comments and ratings.  Ads seem to be more minimal than Youtube, but more importantly, MTV is owned by Viacom, who has been responsible in the past for bringing lawsuits against Youtube for copyright infringement.  This new site has the potential to be quite the music video library, without the threat of videos being taken down.

Here is the site:  http://www.mtvmusic.com/

I thoroughly enjoy how Rick Astley shows up twice on the main page, once for being one of the "Most Viewed" videos and once for being of the "Top Rated" videos.

Of course, I have to question how long this "music video only" policy is going to last, given MTV's track record.  Shall we start a pool as to when we'll start seeing clips of "Singled Out" and "The Real World" show up?