U2 Agrees to Multi-Million Dollar Deal with Live Nation
U2 have signed a big, multi-million dollar deal with Live Nation. They could earn more than $500 million in shared revenue throughout the lifespan of this deal. The contract is for 12 years and gives them 1.56 million shares of Live Nation, which is worth another $10 million dollars.
Along with handling the band's tours, Live Nation will also handle merchandising, digital and branding rights and run their website and fan club. The company first worked with The Joshua Tree hitmakers in Toronto in 1980, and have been organising their live events since 1997.
"We've been dating for well over 20 years now. It's about time we tied the knot," News.com quoted Bono as saying. "We feel we have a great website but we want to make it a lot better. We want a closer, more direct relationship between the band and its audience and Live Nation has pledged to help us with that," he stated.
This is good news for me as I am a big U2 fan. This ensures that the U2 will be touring for another 12 years and will be able to put out more great records. Suck it Coldplay!






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