Kanye West is the new face of Absolut Vodka. He alongside Common and Just Blaze are sharing their "visions and testimonials" of their lives in an "Absolut World."
 
Not to let a marketing opportunity to go to waste, Kanye has taken the campaign a bit further. He has developed a fake dug that can "help fans be more like him"
 
It is an online viral campaign which you can see on www.bekanyenow.com. On the website, you will find a countdown and the quote; "After I discovered Be KANYE tablets it was nothing but smiles."
 
This is actually contrary to the image Kanye has in the media. If you said to me "take this tablet you can be like Kanye West." I would say "Why the hell would I want to be a self-absorbed, ego maniac who thinks he is deserving of awards because he has a Jesus complex. I certainly don't want to walk around crying about how I deserve something just because of who I am. I also do not want people thinking I am a feminine douching product. You can keep those tablets sir, I am straight edge...when it comes to Kanye tablets."