This happens occasionally when a reporter needs to meet a deadline and has no story. So he/she concocts a story based mostly on false quotes. You have to think of your audience. You can't make something up about politicians. You will be fired for that. So you have to stick with the entertainment industry because people are interested, but the story won't have drastic implications.
 
The world still cares about Led Zeppelin and so is the staff of BnR. However, since starting this site we have reported no less than 100 false reports from reputable news agencies.
 
Just as we reported that David Coverdale said he was going to open for Led Zeppelin on a world tour, this email was sent by him. The email is so awesome I couldn't help by post it.
 
"I'm expecting a call from Jimmy [Page] any day asking my band Whitesnake to support them on their world tour. Am I on board? You bet. Probably worth billions.”

In an e-mail to Classic Rock's Geoff Barton, Coverdale requested: "May I call upon your assistance, if needed, ol' cock, to help put out this shitstorm that be gathering steam about me supposedly saying I'm awaiting Lord Page's call to invite me to be the supporting act on the forthcoming Led Zeppelin world tour.

"What fucking world tour, we ask ourselves? We're already out on our Good To Be Bad world tour, thank you very much!"

Coverdale continued: "I have no idea where this started, Geoffers. But, with the wildfire of the internet, my poor ol' German publicist is fighting them off with her rusty, but trusty, Luger.

"I assure you there is no… (of course there fucking isn't) …any foundation in this.

"Why, after all the charming back-and-forths between one Monsieur Plant and oneself through the years, who could imagine such a premise possible? Not me, squire!

"Besides," Coverdale concluded, "I've got a hit record and a sold-out tour, and I'm currently pretty fucking busy playing nightly, and joyfully, with my Fab Musical Serpents, ol' chum! No complaints here…"