I base the purchase of most items in my life on who endorses them. I have my Paul Stanley Hirsute Guitar and my Ted Nugent Toolbox but now I can choose my wireless plan the same way.

AT&T has unveiled a campaign behind legendary metal act Motorhead. It doesn't feature Lemmy or even contain Motorhead music in it. It just mentions the band, but sometimes that is enough for me to buy.

Check out the ad here.

I can only hope the Motorhead iPod is in the design phase. The thing between Lemmy's legs is obviously his giant iPenis.