Nine Inch Nails Made $750k
Trent Reznor truly is a genius. He realized his new instrumental album "Ghosts I-IV" through the internet. He gave his fans various options at various pricing points.
Fans bought 2,500 copies of the ultradeluxe edition of the new album priced at $300.00. Here were your package offerings:
Free - Download 9 of 36 tracks
$5.00 - Download all four digital albums
$10.00 - Download all four digital albums + 2 CD
$75.00 - 2 audio cds, 1 data DVD, Blu-Ray disc with Ghosts I-IV in HD
$300.00 - Ultra deluxe edition package
The experiment has netted Trent $750,000 dollars, far more successful than Radiohead's foray into the same venture. Trent also licensed Ghosts I-IV under a Creative Commons license that allows fans to copy and distribute the music they buy.
If I had 1/3 of the talent Trent Reznor has, this website would be as big as Patrick Swayze's pancreatic cancer.
Article
Fans bought 2,500 copies of the ultradeluxe edition of the new album priced at $300.00. Here were your package offerings:
Free - Download 9 of 36 tracks
$5.00 - Download all four digital albums
$10.00 - Download all four digital albums + 2 CD
$75.00 - 2 audio cds, 1 data DVD, Blu-Ray disc with Ghosts I-IV in HD
$300.00 - Ultra deluxe edition package
The experiment has netted Trent $750,000 dollars, far more successful than Radiohead's foray into the same venture. Trent also licensed Ghosts I-IV under a Creative Commons license that allows fans to copy and distribute the music they buy.
If I had 1/3 of the talent Trent Reznor has, this website would be as big as Patrick Swayze's pancreatic cancer.
Article






Comments